Now that Gucci has promised to ditch the fur, it seems like cruelty-fashion is now a mainstream thing. But what about eco friendly vegan fashion?
Consumers are increasingly demanding clothing that doesn’t involve the killing of animals, and why not? For us, it’s a total no-brainer.
The problem is that a lot of companies greenwash their plasticky, toxic ‘vegan leathers’ as being cruelty free, but my friends – they are not. I mean, polluting waterways, air and land with nasty petroleum based textiles (or worse – PVC) is anything but cruelty free!
Luckily, there are increasing numbers of chic vegan labels who get it. These are the new, eco friendly vegan brands we’ve got an eye on, not only for their style, but their sustainability, too.
